Our brains are programmed to respond to emergencies—we pay far more attention to sudden crises than to the large issues that build over time. A plane crash that kills two people gains far more attention than heart disease that claims hundreds on the same day. The threat of terrorism gets far more of a public response than does the threat of climate change. But sometimes what needs our attention is not the emergency, but rather the issues that niggle at the back of our brains, calling for a creative response.
What will you attend to today?




